Cold Calling initiatives still work in a Business 2 Business 21st Century

The cold call: An attempt to make an unsolicited call on someone by telephone or in person, in an attempt to sell goods or services. This is cold calling; where you need nerves of steel and courage grafted into your backbone.

ID-100208187

Cold calling is a great initiative to bring something to the plate of business owners an build lasting relationships

“Strength and growth come only through continuous effort and struggle.”-Napoleon Hill

In other words, the more you make cold calls, the more you master opportunity even with a disaster on the other end of the line. A disaster call would be the owner of a company blasting you for: “How dare you call me! This is against the law!” To a simple “click”, yea, they hung up on me before I could say why I was calling. Image courtesy of stockimages at FreeDigitalPhotos.net

Cold calling is harder in the B2B realm that it is in Business to Consumer. When you are calling a potential or current “customer”, your tone at the beginning of the call sets a precedence with that person on the other line to listen to what you have to say.

ID-100264072

WIIFM? Business owners don’t want annoying sales calls, they want to know what’s in it for them. 

However, when you are calling Business to Business, your tone matters just as much as these 5 words do: WIIFM. If you have never seen this before, it means: What’s in it for me?

Before you call a business to try to sell them something, you better have done your research to make sure they would even be a good candidate for what service you are selling. And if they are not looking, can you steer the conversation to keep them on the line long enough to get a time to follow up? Image courtesy of Goldy at FreeDigitalPhotos.net

Always ask the potential candidate if this is a good time. “Hello, is this John? Hi John, this is Mike with (insert your business name here), is now a good time?” You ask them for their time, being courteous. ID-100287259

If they respond: “No, I have a meeting.” Then you respond: “Can I follow up with you, what would be a good time? Can I send you my information by email?” You ask them for their permission to follow up, never assume. And then guess what? You follow up. You never let a lead go cold unless they flat out tell you they are not interested and for you to stop contacting them.  Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Business owners are inundated minute to minute with time consuming spammy emails, sales calls and solicitors. What makes your call stand out of the pack? What makes you think the tone in your voice will keep them hanging on?

The tone sets the call, always. That is not here say, that is fact.

When I worked in Mortgage Collections, I was faced with financially exhausted customers past the brink of their breaking points emotionally and mentally. I learned the tone in my voice and sharing empathy with them went a long way. If you project your tone as professional while compassionate, people generally listen.

In the B2B world, when you need Business owners to survive, your tone and mannerisms on the phone speak volumes. Following up with a potential client can make or break a business opportunity, even if it takes following up for a year or longer. You never give up. Image courtesy of stockimages at FreeDigitalPhotos.net

ID-100255736

Follow up with those leads, you may be surprised where they take you in B2B relationship building. 

Cold Calling in Business development is another word for: Perseverance. And we all know perseverance is persistence in doing something despite difficulty or delay in achieving success. That just means you don’t get scared, or give up, no matter what happens or what is said at the other end of that line.

 

 

Advertisements

Your Perception of Life Determines whether Hardships are Catastrophic or just Another Bump in the Road

I remember the first catastrophic event in my life. It was hard. I thought for sure I would never get through it. I just knew with all I was that nothing would ever be the same again and my life might as well just be over.

ID-100245762

Your hard times do not define you, but your courage and perseverance will

But it wasn’t over. That wasn’t the end.

That so-called catastrophic event led me to the next hardship, then the next, and so on and so on.

You get the picture right?

Every single time we are going through hell in life it seems there’s nothing that could be any worse. But then things change. Time happens. And we look back and realize life is just really hard at times, and good at times, and sometimes it really sucks.

But no matter what, life is life.

We are prone to believe nothing else matters than what is revolving around our little world of hardships. When in reality, we are just tiny specks of a massive endless roll called life. Image courtesy of Serge Bertasius Photography at FreeDigitalPhotos.net  

ID-100444703

Life is hard at times, it’s good at times, and it sucks at times. But it is still life, and whatever we go through is just another bump in the road. Keep moving forward.

We will go through crap til the day we die, but we should not let what we are enduring stop us from having hope, and being encouraged. Because life will go on, and things will happen whether they are good or bad. It is up to us to keep moving forward with courage, because around the next bend…

…there may be another catastrophic life event, but life is still there waiting. So never, never give up.

Image courtesy of nenetus at FreeDigitalPhotos.net

 

Coffee Moment Sticky Post

Coffee will never be banned again as our sad forefathers banned it. You can read about their caffeine ignorance below with my article about the comedic history of coffee.

ID-10039568

Coffee was once banned. Insert head slap here. I’m as appalled as you are.

With that being said, I’ve been thinking it would be nice to have a kitchen dedicated to the wonderful Coffee bean. Image courtesy of nuttakit at FreeDigitalPhotos.net

So as part of my sticky post this week here is a wonderful attribute to this awesome caffeinated bean that has kept me sane, awake and thankful my cognitive thinking has never reached the level of imperiled overload, risking a catastrophic world disaster.

The Power of Using Empathy

Do things for people not because of who they are or what they do in return, but because of who you are.” Mother Teresa

If you have ever worked a Customer Service Job, you should know exactly what Empathy means. Any public job, where you face people on a daily basis teaches you tons of things, and a lot of them are not good, but most of them are great lessons.

Listening to Customers on the phone catapults emotions in you you never thought you had, sometimes leaving you listless with anger, forging wars in your head, compounded by confusion and embarrassment. ID-100498937

People will tell you things.

It’s not because they don’t need to, it’s because they have to. People need to let you know what is going on. They need to vent. They need to unload on something, and unfortunately, lets face it…if you work in the public guess what?!…Its going to be you one time or another. Image courtesy of tuelekza at FreeDigitalPhotos.net

You see on Facebook and Twitter alone the people venting about this or that and going on and on about something that bothers them. Some posts are genuine cries for help. Others are obnoxious and unnecessary, but they all mean the same thing: “I want someone to hear me. Listen to what I have to say. I am hurting. I am angry.”

ID-100297068Empathy is a powerful tool. The one displaying it with patience and listening has already won the conversation or the argument even as the other person continues to vent, cry, scream or slobber. Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Mother Teresa said: “Peace begins with a smile.” She should have known.

In every sacrifice of giving, understanding and compassion she flooded the world with her hope. She put herself in other people’s shoes and walked thousands of miles in them. Not just her, but countless others in previous lives and this one who step out to bless the world with their Empathy.

“A gentle answer deflects anger, but harsh words make tempers flare.” Proverbs 15:1. Remember this scripture: In simple terms; your gentle answer to an upset person deflects anger, showing them Empathy starts a healing process inside that person only empathy can give. ID-100339691

Just remember: Bees are drawn to honey, not vinegar. And I don’t know about you, but an encouraging word inspires me better than a negative, hateful post or complaint.

Empathy has healing powers. It makes people stop and think. Image courtesy of nenetus at FreeDigitalPhotos.net

ID-10040698The next time you talk to someone and they are hurting, telling you about their hardship, listen to them. Envision what it would be like if you had to carry their burden, could you go through something like that? If you have been through something similar, you should already be more empathetic to them because you already understand what they are going through. Image courtesy of photostock at FreeDigitalPhotos.net

Empathy is powerful. It is a tool to use to help people start healing by showering them with compassion. Just look at Mother Teresa, she excelled at it.

This is How Entrepreneurs Help Shape the World

“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.” Debbi Fields, founder of Mrs. Fields Cookies.

It’s not hard to look around at today’s society and see it was mostly founded upon

ID-100321482

Entrepreneur: The one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods

committed entrepreneurship, built on the backbone of a passionate dream.

Entrepreneurship (or the act of being one), is one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. A perceived opportunity from the person in whom the “idea” is flowing from. Image courtesy of stockimages at FreeDigitalPhotos.net

Actually, participating in a new business creation or activity is quite common among U.S. workers over the course of our careers. That is quite an achievement considering how many people actually live in the United States.

Richard Branson, founder of Virgin Enterprises quoted: ” Business opportunities are like buses, there’s always another one coming.”

ID-100531389Entrepreneurship results in new industries and new combinations of currently existing businesses. It is about taking a risk. The behavior of a person who is a true entrepreneur is the kind of person willing to put his or her career and financial security on the line, taking risks in the name of an idea. A hope. All because of a dream. Image courtesy of Nanhatai8 at FreeDigitalPhotos.net

“Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise.” Victor Kiam.

Many people have argued that entrepreneurs have extreme optimism in their decision making process. They are a tough individual. Pragmatic. Driven by a passionate need to achieve and an even stronger urge to build something! ID-100374174

They may be prone to over confidence. Over generalizations. Creative ingenuity. They must constantly learn something new. They are seldom willing to submit to authority.

And why should they? How would the light bulb have been invented if the inventor himself punched a time clock under a strict boss eight hours a day?

Entrepreneurs have to be tough people, not wusses when it comes to the business world. They have to stand their ground. Keep fighting for what they believe in, even when the economic world screams out: “You’re not going to make it you dummy!” Image courtesy of Stuart Miles at FreeDigitalPhotos.net

“When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel. It is far better to be exhausted from success than to be rested from failure.” Mary Kay Ash, founder of Mary Kay Cosmetics.

America was built upon people who possessed the spirit of drive and individualism. God did not create all men to be the same. We do not look the same, nor does everyone have the same qualities and opinions on life in general. We are all uniquely created, given a gift of creativity to be our own person within the genetics we were born with.

“The true entrepreneur is a doer, not a dreamer.” Nolan Bushnell, founder of Atari and Chuck E. Cheese’s.

ID-100223939

Entrepreneurs are always building Business to Business Relationships

True entrepreneurship has uncertainty because you try to bring something new into the world in which the market for it does not exist. There is a good reason why entrepreneurs possess the spirit of leadership. They don’t want a boss. They are their own boss and do well at dictating their daily passion, which is their dream! image courtesy of stockimages at FreeDigitalPhotos.net

“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” Peter F. Drucker.

Entrepreneurs support economic growth. They have learned to adapt to the environment by being creative in their business ventures. They have worked hard to turn their passions into a real life dream for others to follow. They have fine tuned their skills and innovations.

True entrepreneurship will never die. The human spirit possess qualities that drive the world in an endeavor, saturated with a heart felt passion to accomplish a purpose in life.

“Success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.” Anita Roddick, founder of The Body Shop.

What dream is brewing within you?

ID-10061004

In time, your Purpose will reveal the Dream that will Propel you Forward to Entrepreneurship

If you have a dream, through time, it will slowly fester, manifesting itself into a passion that you have to do something about. Each person has a purpose brewing deep inside. If you are made for entrepreneurship you will not allow yourself to be squashed to a time clock working for someone else. You would rather die than do that anyway. Image courtesy of jannoon028 at FreeDigitalPhotos.net

Perseverance is a powerful tool to pursuing a dream. Just look at the quotes from some of the most famous entrepreneurs above. The pushed forward, they didn’t give up, they didn’t give in. They kept going no matter the odds because their hope of the dream they had was stronger than the naysayers.

If you find yourself in this shape, and cannot stop thinking or pursuing a dream, then

ID-10062367

Welcome to the World of Entrepreneurship!

welcome to the world of entrepreneurship!

Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net

You are in Charge of your Joy

It’s hard for a lot of people to believe it, but YOU are the one who is in charge of your own joy. Your own happiness.

ID-100465336

Who is in charge of your joy?

It’s not the man you haven’t met yet who is in charge of you being happy. It’s not your employment. I could go on and on, but at the end of the day, we are accountable to ourselves to make sure nothing steals our joy in life.

And this evening, I am doing this.

I am sitting with a fresh espresso in my hands, with my sloppy pants on and tank top. I am thankful for my flip flops. Image courtesy of nalinratphi at FreeDigitalPhotos.net

I am joyous.

I could have chosen to let those rude customers really get to me today. Or that idiot in traffic who zoomed in and out, nearly missing me on the interstate.

ID-100518634

Coffee brings me Joy while I am working. Yay for Coffee!

I could have chosen to let every little thing that has ever been done wrong to me throughout my life determine my attitude and outlook on everything.

But then my attitude would have sucked, and my outlook would have been pretty bleak. It would have been hopeless and dead.

I am in charge of my Joy. You are in charge of yours.

We have no guarantee of tomorrow, so make today count. Life is too short to let others steal your joy and rob you of happiness. Image courtesy of nalinratphi at FreeDigitalPhotos.net

Before Burnout gets you, do this…

Stop what you are doing.

You know that frustration, don’t you? The one where if you have to take another call or look another customer in the face you will scream? The nostril-flaring, eye glaring deep breathing type of frustration that if only you could win that million dollar lottery you would prance out of that office and never look back? ID-100372752

Yea, that one.

Stop what you are doing before you burnout and make a wrong choice, and take a breath, and just be…

Yourself.

Life is not easy, and jobs are not perfect. People are flawed in many ways, but that doesn’t make humans less important.

It just means we need a moment’s peace to be ourselves, maybe in the silence of our beds, closing our eyes and breathing in the deep aroma of our favorite coffee.

Stop what you are doing, and just be….