Perseverance: The Answer to Building Business One Failure at a Time

Perseverance: A continued effort to do or achieve something despite difficulties, failure, or opposition : the action or condition or an instance of persevering. Steadfastness. ID-100196984

“I’ve not failed, I’ve just found 10,000 ways that won’t work.” -Thomas Edison. He built more than one thousand patents in his lifetime: The telegraph, microphone, and the light bulb. Image courtesy of twobee at

In 1881-1882 he designed the fist power plant and electricity became distributed! I bet you didn’t know during World War I, he also worked on flamethrowers and torpedoes.

His inventions all had one thing in common: Perseverance.

No doubt he spent countless hours fretting and contemplating the ideas catapulting off his brain that left him sleepless nights. His hard work and ingenuity has given us the power to flip a switch and turn the lights on. Think about this for a minute: We can flip a switch, when he was the one who slaved over a dream and persevered to make it happen.

ID-10074139Behind him follows a slew of inventors, entrepreneurs and business owners who tried and tried and failed multiple times until something came out of their ideas. Image courtesy of basketman at

They didn’t give up, they just found many ways their first ideas didn’t work, that is all.

Persevering means you don’t give up, no matter what obstacles you face. You may face obstacles in your way, but Thomas Edison didn’t give up. He just found 10,000 ways it didn’t work. Remember?

“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them!” Madam C.J. Walker, creator ID-100290992of a popular line of African-American hair care products and America’s first black female millionaire. Image courtesy of Stuart Miles at

“Nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.” Anita Roddick, founder of The Body Shop.

How hard would you work today for your future if you knew tomorrow would leave you jobless, homeless and destitute? What legacy would you want to leave behind if you knew you had only two months to live?

What lasts through time, which has been proven, is our perseverance. Our hope. God give us a strength deep inside to survive no matter we may face in life. That in itself is a legacy to leave behind for future generations.

ID-100462736Running a business, fighting cancer, struggling to survive day by day makes no difference. How we handle adversity does affect the outcome. It’s your reaction, not your circumstances that determine your survival. Image courtesy of nalinratphi at

I repeat: Your reaction determines your survival. Not your circumstances.

If you have a dream deep inside to do something that will benefit the world, you have to know that desire did not just pop out of thin air. God has a purpose for every one of us.

Don’t lose hope. We are breathing today for a reason. We cannot see what tomorrow may bring, but deep inside, God gives us this thriving, ambitious hope.

What legacy do you desire to leave behind?


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